Thomas Interiors
The original Herman Miller Dealership in Chicago.
Role: UX/UI Designer | Duration: 2014 - 2016
Problem
Develop brand strategy
- Marketing tasks were divided by whoever had time in the company.
- Inconsistent branding across digital and printed materials.
Create an integrated marketing communications plan
- Develop a social media presence.
- Manage the public image.
User Experience
- Redesign the website to make resources and information about the company accessible and easy to find.
Context
As the sole Marketing person for Chicago's original Herman Miller Dealer, Thomas Interiors, I led creating the brand identity, social media strategy, graphic design UX, and RFP presentations.
Brand Strategy
- Overall company branding
- Digital growth strategy
- Managed brand reputation on various review sites
- Designed and built a new company website, saving +$11,000 annual expenses
- SEO on company website
- Graphically created all digital and print marketing materials
- Created presentations for bid proposals/ RFP ranging up to +8M deals
- Managed Thomas Interiors corporate website and internal web platforms for clients
- Prepared and wrote case studies for completed client projects
- Planned, advertised and executed corporate marketing events
- Established, wrote and managed company blog
- Managed company fundraising and sponsorships for various events
- Updated web icons with graphics for enhanced usability and web optimization.
- Curated and compiled RFP bid proposals and presentations (InDesign, Powerpoint, and Keynote) that totaled over 8 million.
Social Media
- Identified the social platforms that made the most sense for the business to engage with potential clients.
- Created original content to be published on each platform, managed in a content calendar.
- Monitored the metrics to determine the effectiveness of social posts and engagement.
Print Marketing Materials
Planned lead generation campaigns for the sales team and designed supportive print postcard marketing materials using Photoshop and InDesign.
Developed and designed a physical Idea Book. This booklet organized the newest products in a visually enticing way that also provided product names and pricing. By sharing this Idea Book with clients, it expedited the collaborative design process saving time and money, since the clients were educated on their options of product selections and pricing well in advance of the design consultation.
