ADJUNCT PROFESSOR
Arkansas State University
Advertising and Promotion MKTG 3033 - Spring 2021
I teach +70 students for this accelerated 7-week class.
In 3 weeks, I designed the course curriculum with UX strategies, accessibility, and Bloom’s Taxonomy to create the first-ever online Integrated Marketing Communications (IMC) course for Arkansas State University.
I provide leadership for 2 Academic Assistants that help with grading and student retention.
My curriculum includes 7 Modules, 22 quizzes, 7 Essays, weekly discussion boards, and an interactive capstone Integrated Marketing Communications Plan project.
ACADEMIC ASSISTANT
Through Instructional Connections, I support Professors at various Universities across the US.
Duration: July 2020 - Present
I provide academic support for graduate students and assist Professors with grading quizzes, tests, and research papers.
I foster connection, inclusion, and enhance retention for students experiencing isolation in an online learning environment.
I utilize learning management systems (LMS) such as Moodle, Blackboard, and Canvas.
Interactive Advertising
Arkansas State University
STCM 5463 (Summer 2020 and Spring 2021)
An accelerated 5-week course for +40 graduate students.
I support students through Mimic Pro, an eCommerce simulation where students manage keyword research, create text ads, optimize landing pages, and A/B test new ideas for increased ROAS during ten ad campaign rounds with a total budget of $50,000.
Manage curriculum including; Paid Search Marketing, Analytics, On-Site SEO, Off-Site SEO, Display Advertising, Web Optimization, Email Marketing, Social Media Marketing, Online Reputation Management, Mobile Marketing, and Digital Strategy.
Principles of Marketing
University of Texas, Rio Grande Valley
MARK 3300 (Spring 2021)
A 15-week course for +45 undergrad students.
Lead students through developing their own Marketing Plans.
Advanced Marketing Fundamentals
University of Texas at Tyler
MARK 5320 (Winter 2020)
Accelerated 7-week course for 40 graduate students.
Lead students through defining and implementing the 4 P’s, creating a marketing plan, and making strategic marketing decisions.
Manage curriculum including; Marketing Mix, Marketing Plan, Strategic Planning, SWOT Analysis, Consumer Behavior, Market Segmentation, Targeting and Positioning, Product and Service Decisions, Marketing Channels, Market Research, Integrated Marketing Communications, Digital Marketing, Customer Satisfaction, Loyalty and Empowerment.
VOLUNTEER WORK
Nepris Career Advisor
Duration: Feb 2018 - Present
Nepris prepares students for the future of work by connecting classrooms with industry professionals.
I am a lecturer on the topics of Marketing, Social Media, and Design.
I am passionate about volunteering as a Career Advisor for Nepris because I believe it is important to give back and to help our youth see what is possible for their futures.
Understanding Customer Segmentation for Grade 12
A Career in Social Media Marketing for Middle Schoolers
Throughout my career, often as the only person managing a Marketing Department or supporting a Startup in various roles and even have started my own companies, I have learned things the hard way by figuring them out for myself.
There are countless sources and programs online to learn the technical knowledge for most roles, however, what I struggled to find online were people who shared how to successfully blend the understanding of business with their creative roles.
A Career in Graphic Design for Grade 7
A Career in Graphic Design for Grade 9
I believe that it is important to understand how business and marketing influence design, whether you are working as a creative employee or if you’re building your personal brand.